In 1973, a time when most speakers were either placed on the ground, a side table or a windowsill, Harry Vogels comes up with a way to improve acoustics in the home. He decides to mount his speakers on the wall, so he can turn them to exactly the right position. This inspires Harry Vogels, the father of our current CEO Gerdi, to develop the first speaker stand in the world. That's how Vogel's was founded and the story began.
The BEK 100, as the speaker mount was named, was a huge success. Harry introduced the BEK 100 onto the market and orders came pouring in. Some major changes soon had to be made to the Vogels family home. The garage was turned into a small warehouse and a workshop was added to the house. Harry Vogels became an entrepreneur and established the Vogel’s brand.
In 1978, five years after introducing the BEK 100, the first TV wall mount was introduced. The TV could be placed on the wall bracket and turned in any direction. After the TV wall mount, a ceiling bracket for televisions was introduced in the 1990s. They proved to be a huge commercial success, as hospitals began installing these ceiling brackets in large numbers.
From as early as 1978, we started selling our products outside of the Netherlands. That year we sold our first speaker and TV mounts in Germany. In 1984 we even added the USA and in the following years we expanded this with a large partner distribution network.
Today Vogel's has its own offices in the Netherlands (Putten), Spain (Barcelona), Hong Kong, China (Nanjing) and Germany (Löhne). The head office is still located in Eindhoven, the Netherlands. Vogel's products are available worldwide through a large international partner distribution network that includes local retailers and e-tailers, such as Amazon.
Television technology is always on the move. The first flatscreen televisions to be introduced easily weighed 30-40 kilos. This called for a sturdy and reliable TV bracket. The TV wall mounts of the time were based on a gas spring mechanism that allowed the heavy screen to be moved with just one finger. Vogel’s received a Dutch Design Award for this design.
This marks Vogel’s still to date. Design, convenience, innovation, reliability and ease of installation. Each and every one marks of quality offered by Vogel’s. With Vogel’s you are not just getting a mounting solution. You are getting the assurance of the best solution. Vogel's. For Sure.
After the success of the ceiling brackets in hospitals, the possibilities continued to grow in the commercial sector. In more and more (public) spaces, signboards and posters were being replaced by televisions and other possibilities, such as projectors.
Vogel's gradually developed to become the wall bracket specialist for the business sector. Included in its range of products were not only television brackets, but also projector mounts and later monitor mounts. In 2002, this expansion led to the creation of 'Vogel's Professional Solutions'.
With a continues development in this sector in 2018 Vogel's announced the acquisition of specialist in AV custom solutions and lift systems; SmartMetals Mounting Solutions. In 2019 the R&D and product management divisions of Vogel's Professional and SmartMetals were integrated in a new Product Development Centre in Den Bosch. This has created Europe's largest Product Development Centre for professional AV mounting solutions.
Product engineers, designers and product managers work together there to develop the latest, innovative solutions for the professional AV installation market.
As a market leader and innovator, we like to lead the way with high-quality products. We are always looking for the ultimate solution. Corporate Social Responsibility (CSR) is part of this. Respect for people and the environment is an important value to us. And we act accordingly. Reducing CO2 footprint by responsible production and consumption is one of them. As well as providing a dignified, sustainable, inclusive and safe work environment. Vogel’s. For Tomorrow