Digital signage food experience at Haan petrol stations
An experience in food with the use of technology
The Tony’s concept is based on American diners and food halls. The atmosphere is comfortable, relaxed and consistent from shop to shop. Customers can see the chefs prepare orders, spin their favourite tunes on a jukebox, or just read the paper. And most importantly, the menus vary according to location and time of day.
Recognising the importance of signage in promoting sales and creating a convivial atmosphere, Haan asked De Digitale, which is a partner of Philips Professional Display Solutions and Vogel’s Professional Netherlands, to help deliver the all-important creative communication.
What's so special about this project?
De Digitale used the Vogel’s Connect-it Series in such a creative way, that it perfectly blends into the modern Tony’s interior. Both ceiling and wall mounting solutions were installed. The colour accurate Philips D-Line displays were professionally mounted onto the Vogel’s PFB 34xx interface bars and PFS 33xx and 35xx interface strips. Two displays show stories about the products and menu items on offer. The other two screens are used to show what is currently being served.
Haan has transformed the hurried petrol station pit-stop into a pleasurable food and drink experience.
Who managed this project?
Quote from Jeffrey Brouwer, De Digitale:
“As the daily selection of Tony’s changes continuously, digital menu boards are the perfect solution. With the Vogel’s Connect-it Series we were able to easily and securely mount these displays. An excellent choice!”