Vogel’s acquires her German distributor Schnepel
Eindhoven - July 2019
Direct market approach strengthens brand position
Vogel's®, leading in TV mounting systems, announces the acquisition of her German distributor Schnepel per immediate effect. Vogel’s is active in more than 70 countries and is European market leader for Audio & Video mounting solutions. The German organization will be part of the Vogel’s Group.
All personnel and assigned agents have been notified regarding this take over. The German market is an important sales territory for Vogel’s. With this acquisition, the growth strategy of Vogel’s shall be continued through a direct market approach.
Both family owned companies share a long history together. For more than 40 years Schnepel GmbH & Co.KG acted as a distributor for Vogel’s in the consumer as well as the business to business market in Germany. As of 22ndJuly 2019 the owners of Schnepel GmbH & Co. KG turned over one hundred percent of the shares to Vogel’s Holding B.V. (registered in Eindhoven, The Netherlands) and thereby handed over all activities for the German market with regard to the Vogel’s brands. Soon the company name will be changed into Vogel’s Deutschland GmbH. After a short transition period, the family Schnepel, will continue its own branded furniture products via Schnepel Systemmöbel GmbH.
This acquisition is a significant expansion of the Vogel's Group. With the setup of a dedicated local organization Vogel’s will strengthen its position and expand both the consumer and B2B market in Germany. Through this direct to market approach and a future proof business model, the further growth strategy is guaranteed.
What began as a personal quest for perfection, has developed into a successful international company, producing a highly distinctive range of brackets and mounting systems for audio, video and multimedia equipment. Since the development of the world's first speaker wall bracket in 1973, this Dutch company has regularly produced award-winning solutions that make life easier for people. Today, Vogel's is famous for its exceptional range of mounting solutions for TV’s, audio visual devices and tablets, and for anywhere in the home.