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The core strengths of Vogel’s are reflected in everything we do. With a consistent and clear brand positioning, together we can build a strong and leading brand image that mirrors the essence of our company.
These guidelines will help you, as Vogel's contracted dealer, to create a consistent identity. It sets the standards for on- and offline Vogel's presentation and helps you to achieve the consistency so vital in developing a successful and coherent brand.
View it here:
In 2020 Vogel’s launches the pay-off; Vogel’s. For Sure. The short sentence that expresses our promise to you and your customers. The sentence that defines what Vogel's stands for as a brand and company. This pay-off is not part of the logo, but is an addition that is mainly applied in text.
How? Our For Sure guidelines provide you with clear instructions how and when the pay-off For Sure can be adapted and how it will underline best on the different quality aspects of Vogel’s.
In case of questions on use of the Vogel’s logo, brand colour use, use pay off For Sure or any other brand related matters, please contact the marketing communications department.