Vogel’s unveils redesigned user-friendly website

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26 May, 2009 – Vogel’s, the European market leader in innovative audio and video equipment mounting and placement solutions, is proud to announce the launch of its new website: www.vogels.com.

The new site, which went live just a few days ago, gives access to information about the Vogel’s corporation and the products and services it offers. Thanks to a recent usability study involving both consumers and professionals, www.vogels.com has been completely restyled and restructured with better navigation and new features.

“With the majority of purchasers now checking online before buying consumer goods, we felt that it was important that the Vogel’s website had a new look and feel that would make it easier for visitors to find the information they are looking for,” comments CEO, Gerdi Vogels. “The Internet has become an integral part of our daily lives – for checking and comparing information, sending emails, shopping, banking, etc – we want to ensure that www.vogels.com offers consumers, professionals like A/V installers, retailers and the press not only access to the information that they need, but also gives visitors a real insight into our company.”

In addition, Vogel’s highly popular FlatscreenFitter® can now be accessed more easily via multiple links within the site. Both consumers and retailers use this highly advanced database to find the most up-to-date information about which Vogel’s mount fits which model of flat screen TV. The site’s search function has also been expanded to make it easier to view news items and release dates are now visible.

New features

The new website has been developed using new techniques to improve Search Engine Optimisation. The services area has also been expanded to help retailers and consumers quickly find the right information, such as:

•    TV not found – if a consumer cannot find their brand of LCD/Plasma TV using the FlatscreenFitter® tool, Vogel’s asks them to complete a short form so that the information can be used to update their records and taken into consideration during new product developments to help ensure 100% compatibility.
•    Frequently Asked Questions

The redesigned site has been released in the following languages: English, Dutch, Spanish, German, French and Italian.

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